Biz360.tv chats with Pierre-Jean Châlon, Senior Vice President APAC at Poly, about staying relevant in the competitive marketing with growing number of communication services.
Is the business communication market shrinking due to the growing number of services like FB messenger, Whatsapp video/voice calls, Skype, which you can have conference videos and calls via laptops and mobile phones? (VoIP/ Conference phone)
On the contrary, we are witnessing a boom in the global unified communication market. In fact, the global unified communication market was valued at around US$32 billion in 2014 and is expected to cross over US$100 billion by 2022.
The way we connect and interact with people, as well as across organizations is constantly evolving, and these changes are having tremendous impact in both the modern workplace and the modern workforce.
People have become information-hungry – we want instant access to information and the first touchpoints have become our mobile phones, then our laptops. Businesses happen around the clock. Teams are also becoming more disparate than before, with people distributed across time zones and geographies.
It is the confluence of all these factors that lead to a rising demand for better and more effective business communication solutions that are compatible across a broad range of devices, and ultimately empower workers to be as productive and efficient at their job as they can be.
How do you stay relevant with the growing number of services as above?
We believe the office worker should be empowered to use tools that can help them be their best and most productive selves while at work. They shouldn’t have to learn and use 10 different kinds of services across 10 different platforms just to be able to communicate and collaborate; all that added complexity takes away time and effort that could be more effectively used to get things done.
For instance, our premium USB video bar for huddle rooms, Poly Studio, works with nearly any cloud-based video platform, and is Zoom-certified; bringing together the highest quality voice and video in one easy-to-use package.
More companies are also providing conference hardware solutions e.g Google Jamboard, Samsung Flip, how will that affect Poly?
The video conferencing industry is undergoing significant growth, driving demand for easy-to-use devices that work across the many cloud-based video conferencing platforms people are using today.
This is corroborated by research that tells us that more people rely on video conferencing to collaborate; 74% say video conference calls have increased over the past two years according to Forrester. And as technologies like 4K video codecs are maturing, we are now in a better position to deliver optimal content and video conferencing solutions that enable limitless collaboration in large meetings.
More importantly however, our open-architecture approach and deep integration means that instead of competing with all the different ecosystems out there, we are investing in interoperability, in order to cater to the varying needs of our customers and end-users.
What do you think of the competitive consumer audio market? What will Poly do to stand out from the competition?
Whether consumer or enterprise audio solutions, both regular users and office workers have the benefit of having more new technologies and features to choose from than ever before, to fit their preferences whether at work or play.
Our track record also speaks for itself when it comes to enabling mission-critical communications, from our early days delivering lightweight headsets for pilots for better comfort on long-haul flights, and even the headsets used by NASA for the Apollo missions.
Ultimately, it is important to us that we spend time and effort talking to our customers, as feeding their insights back into our research and development programs will go a long way in refining and improving our offerings.