Etsy's Q1 Miss: Challenges Amidst Competition, Inflation & Disappointing Sales
Etsy misses first-quarter sales and profit estimates due to lower demand and increased competition. Challenging environment for consumer discretionary products affects Etsy's marketplace growth. Etsy struggles to expand beyond its niche and attract buyers compared to Amazon and Walmart
The company faced challenges due to lower demand for its products, struggling to attract bargain-hungry customers in the face of competition from larger retailers.
Despite increasing spending on promotions and advertising, Etsy found it difficult to keep up with its competitors in the race for customers. The company is also facing growing competition from low-cost e-commerce platforms like Temu.
The current economic climate, characterised by persistent inflationary pressures, has led customers to cut back on non-essential purchases, including vintage handicrafts, jewelry, and home decor. This trend has affected Etsy's sales and growth.
CEO Josh Silverman acknowledged the challenging environment for consumer discretionary products, which has been a headwind to Etsy's marketplace growth. He stated, "Our first-quarter performance...was pressured by the challenging environment for consumer discretionary products, which continues to be a headwind to Etsy marketplace growth."
Analysts have also noted the struggle for Etsy to expand beyond its niche and attract buyers in the face of competition from giants like Amazon and Walmart. Eachel Wolff, an analyst with eMarketer, commented, "While considerably larger than it was pre-pandemic, Etsy is struggling to find ways to expand beyond its niche and attract buyers as Amazon and Walmart eat up a larger share of ecommerce spending."
In terms of financials, Etsy reported consolidated GMS of $3 billion for the quarter, falling short of analysts' average estimate of $3.12 billion. The company's quarterly revenue was $646 million, slightly below analysts' expectations of $646.3 million. Etsy earned 48 cents per share, missing estimates of 49 cents per share. The net income for the quarter was $63 million, compared to $74.5 million in the same period last year. Analysts had expected $67.39 million.
Following the disappointing results, Etsy's shares took a hit. The company's stock, which had already fallen nearly 32% in 2023, dropped by almost 14% in after-hours trading.
Etsy misses first-quarter sales and profit estimates due to lower demand and increased competition
Challenging environment for consumer discretionary products affects Etsy's marketplace growth
Etsy struggles to expand beyond its niche and attract buyers compared to Amazon and Walmart
Source: REUTERS